It’s no secret that social media marketing can feel like a heavy lift.
To engage users across so many platforms, brands need to post multiple times per day, every week. According to Sprout Social, you should be posting an average of 11 posts per day across all your social media platforms. That includes Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter.
It’s important to keep content flowing so you don’t fall behind on your marketing strategy. At the same time, you need to keep your followers engaged. So how do you generate more ideas for social media posts?
There’s plenty of inspiration out there. Still, idea generation can feel overwhelming when you’re spinning so many digital plates. That’s why we’re sharing some helpful tips you can use to generate more ideas for your social content.
Screen recording software is a must-have for many content creators, educators, and professionals online today. Whether you’re creating an online course, recording a software demo, or live streaming a video game, the ability to record your screen is a handy way to share your content with the world.
There is a wide range of screen recorders out there for various needs. Some are lightweight programs that offer basic functionality, while others are heftier, with more bells and whistles.
The best screen recorders really come down to a user’s individual needs, both in real-time and after the content is created. Luckily, there are many options to choose from, so let’s jump right into it. [continue reading…]
Optimize your YouTube thumbnails with these dimensions: 1280 pixels wide by 720 pixels tall, with a minimum width of 640 pixels. A ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.
If you want to get more views on your YouTube videos, there’s one tactic you can use to get them instantly: use better thumbnail images.
Thumbnail images are just as important as the video’s title if you actually want to get clicks. The images themselves are what can jump out at users and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.
In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the only best practices list you’ll ever need. [continue reading…]
You’ve likely seen and used GIFs in your online marketing. Whether you’re looking for the perfect reaction or incorporating GIFs to explain your brand, there seems to be a perfect GIF for almost every situation.
GIFs are engaging and fun for your users—and for you, too. They’re incredibly popular, with over 10 billion GIFs shared online every day from GIPHY alone. And that’s just one of many GIF resources.
With so many places to find amazing GIFs, what do you do if you can’t find what you’re looking for?
The good news is that you can absolutely make your own GIFs for your brand. Let’s take a look at how. [continue reading…]
BeReal is a rising social media platform that encourages in-the-moment authenticity from its users.
Created in Paris in 2020, BeReal is widely considered a disruptor in the social media space. It boomed at the beginning of 2022 and has continued to grow in popularity since. [continue reading…]
If you want to excel in almost any business, you practically need customer testimonials right now.
Customer testimonials can make an enormous impact on any business. They can do everything from expanding your reach to helping you build trust or establishing a strong brand reputation. Strong and well-placed customer testimonials can have a direct correlation with more sales, more customers, and more profit.
So how powerful are customer testimonials exactly, and how can you leverage them for your business? In this post, we’re going to discuss exactly that. [continue reading…]
It’s no exaggeration to say that bubble letter fonts are making a huge comeback right now. In the face of simple and uneventful typefaces, their puffy rounded edges are a sight for sore eyes. They’re lively, friendly, bubbly, and fun. They call to mind soft clouds, gummy candies, and graffiti tags you’d typically see at a skate park.
These are an exploding trend right now, and included in that trend is anything that looks hand-drawn; scribble-like doodles and hand-style graffiti styles are all the rage! So we thought what better time than now to collect and feature some of our favorite bubble fonts. These are all free-to-use fonts made by talented artists, illustrators, and type designers. We even included some graffiti-style fonts we thought were simply too good to pass up!
We’re thrilled to show you how versatile and creative you can be with such an organic style. Not only that, but to help incorporate them in your designs, we’ve incorporated them into some of Snappa’s pre-made templates. See for yourself how easy it is to drop them in! Feel free to click on any of the images below to edit the original template we used. Let’s get started!
Every single business—no matter how big you are, what industry you belong to, or what customers you serve—must have a strong email marketing game. It’s a need, not a want, as email marketing is one of the most high-yielding, high-efficiency marketing channels you can use.
There’s an abundance of data to back this up, but these are some of my personal favorite statistics:
41.5% of brands surveyed in a study said that email marketing was critical to business success
Revenue from email marketing is estimated to reach nearly 11 billion USD by the end of 2023
50% of consumers make purchases from marketing emails at least one time per month
Like everything with marketing, however, the results you get out of your campaigns will entirely depend on how well you create them. Email writing does require a little bit of practice and a lot of strategy, but the good news is that understanding the anatomy of an email from a business and marketing perspective can give you everything you need to get started.
In this post, we’re going to break down the four crucial components in the anatomy of an email and share tips for how to excel with each one. [continue reading…]
Looking to start your own podcast? Great choice! Podcasting is a powerful way to produce incredible content and build a loyal audience. And with 384 million podcast listeners globally, there’s an audience for every topic and niche you could imagine.
In this podcast beginners’ guide, we walk you through everything new podcasters need to know. We’ll explain important concepts and teach you how to start your own show. [continue reading…]
Have you ever booked an appointment, scheduled a call, added items to your shopping cart, and registered for Spotify or Netflix?
Then you’re familiar with online forms. And you know you need them to carry out all these and similar actions.
That said, online forms have been in existence for about as long as the internet. And without being aware of it, internet users became dependent on them.
Want to design better online forms? Then this guide is for you. We’ll walk you through as you design beautiful forms that get the job done.[continue reading…]
